Focus: A mission-driven campaign focused on suicide prevention among older adults, this spot highlights the impact of loneliness and the importance of accessible mental health support. Through quiet moments of isolation, it guides viewers toward connection, hope, and the reassurance that help is always within reach.

My role: Building on C+C’s creative concept, I led the project end-to-end - overseeing production, creative treatments & execution, casting, locations, set design, wardrobe, and post-production - while also serving as the on-set art director to ensure a cohesive and impactful final piece.