Vaccine Hesitancy
Client: Washington State Department of Health
The Brief
/
The Brief /
Focus: Centered on culturally grounded storytelling, this spot works to make vaccination feel approachable, familiar, and rooted in care for family and community, helping to build trust and reduce barriers. I led the project end-to-end, shaping the live-action concept and creative direction. I led production management, creative treatments, location scouting, set design and prop selection, wardrobe, and post-production. I also served as on-set art director to ensure a cohesive and authentic final piece.
Collaborators:
Agency: C+C
Production Company: Coho Films
Director & DOP: Kathryn Boyd-Batstone
Art Director: Tegan Firth
On-Site Producer: Tom Pittenger
Set Designer & Assistant Art Director: Antonieta Carpio
Production Manager: Halynn Blanchard
Assistant Camera: Diego Castello
Gaffer: Scott Calvert
Grips: Lucas Chapel, Futsum Tsegai
Wardrobe Stylist: Danielle Nieves
Assistant Wardrobe Stylist: Brent Roberts
Hair & Makeup: Lindsey Watkins , Akemi Nakashima
Photographer: Alejandro Sanchez Ochoa
Production Assistants: Madeline Pericak, Calenté Cardwell
Storyboard Artist: Nhan Le
Talent: Sofia Ayala, Nattaly Hueso, Jon Rivera, Mia Ramirez, Suzette Espinoza-Cruz, Yessica Hernandez-Cruz, Viviana Garza, Travier Hofto, Marco Gutierrez, Jose Cortez
Where it was featured: commercial broadcast in English & Spanish + radio broadcast + website + social channels
The Results
/
The Results /
