Focus: A heartfelt Ryther campaign that centers the voices of kids and teens, sharing what it feels like when a trusted adult truly listens and understands. Through intimate interviews, the spot highlights the power of being seen, supported, and validated.

My role: With Ryther’s initial creative concept, I led the project - overseeing concept development, creative direction, production management, scriptwriting, and editing oversight - while also serving as the on-set producer and interviewer.