The Idea

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The Idea /

Focus: A playful, fast-paced take on modern multitasking, showing how even the busiest days can make room for quick, seamless shopping. Through everyday moments, the spot highlights the app’s ease and on-the-go convenience.

My role: With Zulily and Baldwin& leading the creative concept, I managed production, casting, set design, and prop selection, while also serving as the on-set producer.

Collaborators:
Client: Zulily
Senior Creative Director: Thig Gishuru
Creative Operations Director: Margaret Waggoner
Lead Stylist: Shay Troupe
Agency: Baldwin&
Creative Director: Emily Watson
Director of Account Management: Jen Hazelett
Senior Art Director: Donnine Canamar
Talent: Jekeva Phillips, Blanca Martinez
Production Company: Coho Films
Director: Tom Pittenger
Director of Photography: Cameron Currier
Producer: Tegan Firth
Assistant Camera: Jarod Langdon
Gaffer: Scott Calvert
Grips: Matt Rush, Shaun Bowlby
Set Designer: Avielle Heath
HMU & Wardrobe: Megan Lacki-Cunningham
Production Assistant: Halynn Blanchard
Post: Coho Films