The Idea

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The Idea /

Focus: A playful montage of feet in motion captures life’s milestones - from a baby’s first steps to a couple dancing in their new home. The spot highlights how Sound Credit Union helps customers build a strong financial footing and move forward with confidence.

My role: With C+C leading the creative concept, I managed production, creative treatments, casting, locations, set design, wardrobe, and post-production oversight - while also serving as the on-set producer.

Collaborators:
Agency: C+C
Creative Director: Wyatt Curtiss
Director of Content Production: Ashley Easter
Art Director: Rachel Lovrovich
Account Directors: Bryan Cohen (Partner), Brian Lum
Production Company: Coho Films
Director: Tom Pittenger
Director of Photography: Chris Koser
Producer: Tegan Firth
Assistant Camera: Diego Castello
Gaffer: Lucas Chapel
Production Assistant: Kate Miller
Post: Coho Films
Talent: Jaelyn King, Shaylyn Zimay, Zack Zimay, Shawn Brow, Max Monson, Brock Guzman, Abie Ekenezar